“They’re workout clothes, but you don’t have to work out in them,” says Adam Selman of his new Fall collection. Not only does this statement ring true with the activewear market at large—leggings are now perfectly suitable brunch attire—but it’s well represented within Selman’s own business. A quick check on his Instagram page reveals Euphoria’s Barbie Ferreira lounging in an Adam Selman Sport pleated skirt and Kacey Musgraves performing on stage in a two-piece crystal set. In this, Selman’s sporty rebrand isn’t just a collection for gym rats and aspiring fit-fluencers; it’s for anyone whose wardrobe is missing neon pink sports bras, backless catsuits, and techy short shorts.
There’s a wide world of comfort-seeking maximalists out there, and Selman takes pleasure in serving his demographic with a delightedly kitschy aesthetic. His Fall collection sees him expanding on signature silhouettes, like high-rise leggings with French-cut seaming and long-sleeve crop tops. His palette is equal parts army green—essentially a neutral in this sea of neons—and rich lilac and safety orange. In lieu of last season’s dainty rose prints are optic cherries layered to create a sort of cool-girl camouflage in olive, beige, and chocolate brown. That send-up of army fatigues isn’t Selman’s only tongue-in-cheek play: He’s also created a gradated Breton-stripe sweatsuit (for aspiring seamen and sea-women) and his own take on wide-knit tennis whites (for aspiring Bjorn Borgs and Serena Williamses). These knits and sweats are made from recycled materials, as are all of his nylon pieces. Best marks, however, must go to Selman’s sheer black leggings. From the man who invented the naked dress for Rihanna’s 2014 CFDA Awards appearance, now a naked pant for working out—or not.
