For his Spring fashion presentation-cum-keynote-address, Jean Touitou gave a tour through recent history. "Fashion rewrites the past in a very subjective way," he declaimed, and in a series of vignettes, he explained his new men's collection, filled out by readings from Bret Easton Ellis and the French writer Guillaume Dustan. Briefly, a selected chronology:
And a few key movements in the history of style, as named, identified, and continued by APC:
And a new collection: the debut of a T-shirt range designed by Mathias Augustyniak and Michael Amzalag of M/M Paris, A.P.C.'s former art directors until a dispute rent the partnership asunder for some eight years. ("We're family, but we fought," Touitou said. "It was friendly—and violent.") Now the three are back together. M/M designed a new font for the occasion, with which it spells out some possible meanings of A.P.C. ("A Perfect Chick," "Another Pure Cheeseburger"). But the shirt that spells out JEAN does it with a graphic of tiny dogs—or, Touitou announced, as you'd call them in French, toutous.
